Jul 062010

Generating media interest in John O’Groats to Land’s End charity attempts is getting tougher, according to those taking part and reporting on the bids.

Veteran far north journalist Noel Donaldson said people were having to come up with increasingly novel ways of completing the route.

A team who will cycle dressed as superheroes said getting national media attention had been “a slog”.

It has been estimated that up to 6,000 people tackle the route each year.

Read the full news article on the BBC news website:  http://news.bbc.co.uk/1/hi/scotland/highlands_and_islands/10486050.stm.

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